Strategies and trends in digital marketing are constantly
changing, and before you know it, a new trend will emerge. Every marketer would
fast-forward to the New Year to gain insight into the future of digital
marketing if time travel were possible. We still live in the age of
predictions, so we have to settle for a prediction of the future and make a
case for how digital marketing will be in 2024. We are about to travel into the
future and examine the most recent digital marketing trends for 2024, so buckle
up.
8 New Trends in Digital Marketing in 2024 The Metaverse is currently owned by Facebook, and it is frequently referred to as a virtual world within a world. It is a digital universe that has not been discovered. In it, augmented and virtual realities interact to create an interactive environment for everyone.
It
appears that video games and having a digital representation of oneself in a
future world where you can do whatever you want are very similar.
2. NFTs
Digital
assets that can be traded are called NFTs Traceable tokens. Each NFT
(Non-fungible Token) is identified as the original and solely yours by its
unique token. NFTs are also finding their way into marketing, in addition to
the fields of technology and art. As part of their marketing strategy; NFTs are
given away in a lottery.
An excellent
illustration of this is the raffle for 200,000 Bonvoy points and a free NFT
held by Marriott Bonvoy. Digital marketing strategies have been utilized by
high-end companies like Marriott and Adidas. As a marketing tool, more NFTs
will open up a world of opportunity and growth.
3. Cryptocurrency
Cryptocurrency
is one of the hottest trends in the financial world depicted on Instagram. It
entered the market and gradually swept away the competition, even though no one
could have predicted its eventual success. Due to the high rewards, there are
between 10 and 12 million active crypto investors in India. This number is
expected to grow.
Millennials, who
see cryptocurrencies as cutting-edge and futuristic, are increasingly investing
in them. Digital currency venture stages are gaining by the more youthful age's
craving with the expectation of complimentary cryptographic money to bring
issues to light and provide financial backers with a sample of this new
speculation opportunity. We can purchase groceries and other everyday
necessities with cryptocurrencies, just like we can with Google Pay. Recent
digital marketing trends for 2024 have reached new heights.
4. Social Commerce
In terms of
social commerce, India is just getting started while China has already
established a billion-dollar business out of it. Social media platforms allow
brands to live promote their products, allowing customers to make immediate
purchases.
Live videos
can now include a Show Now option thanks to Instagram's Shop feature. Social
commerce, which has reduced the amount of time it takes for customers to make a
purchase after seeing an advertisement, is one of the most promising digital
marketing trends for 2022.
5. Voice Search:
A study
indicates that 55% of teenagers use voice search daily. Due to the widespread
use of technology among today's youth, voice search is poised to gain traction
in the coming years.
Voice
search, which was included in most smartphones in 2014, is becoming
increasingly popular. Additionally, smart speakers are gaining popularity; 20%
of households have purchased Alexa or Google Home smart speakers. The gradual
acceptance of voice-controlled devices by the public is a positive indication
that this innovative method will endure.
Google
claims that its voice search has a 95% accuracy rate for the second time. As a
result of improved search precision, voice search has become more
user-friendly. In addition, since it is now simpler to use your voice to
receive results and more accurate to match what you request, the procedure is
more appealing and personalized. Last but not least, it is anticipated that
voice searches will account for half of all online purchases by 2022. There is
a staggering $40 billion in untapped potential for digital marketers. Making
your site reasonable for voice search is indispensable for the future as a
result of so many improvement drivers.
6. Programmatic
Advertising
Digital
advertisements are purchased through programmatic ad buying. On the other hand,
automated buying is a method in which machines and algorithms buy ads instead
of people.
AI-assisted programmatic advertising enables advertisers to
more precisely target their intended audiences.
Automation has the advantage of lower client acquisition costs and higher conversion rates over time. Real-time bidding is a programmatic ad-buying technique that enables more precise and quick targeting and allows ads to be bought and sold on a case-by-case basis.
Email marketing that is both automated and personalized sends
emails to customers regularly based on predetermined triggers or schedules, as
the name suggests. Email has always been the most reliable digital marketing
channel. Emails with promotional content are a great way to inform customers of
recent accomplishments or upcoming sales.
However, the excessive use of bulk email
strategies has caused the majority of customers to stop responding to
promotional emails. Emails that are specific to each customer are a great way
to reclaim their attention and cultivate a more engaged customer base.
8. Marketing AI
Many people are speculating that artificial intelligence (AI) will
soon rule all aspects of human existence, which has caused quite a stir
recently. 60 percent of internet users can get answers to their questions on
multiple apps or websites at once by using an AI Chabot.
The content we consume on social media contains a
significant amount of artificial intelligence (AI), and it is intended to keep
us engaged for a longer period! Therefore, digital marketers stand to benefit
greatly from this cutting-edge technology, which is anticipated to be worth
$190 billion by 2025.
An AI program can discover patterns that perform
best in the field or subject it studies by analyzing a large amount of data. By
allowing the AI to use the strategies it has found to be most effective,
programmers can then significantly alter outcomes thanks to the AI's capacity
for learning.
